Blog: Higher Education
InsightsEDU 2023 Speakers & Sessions Announced
Come hear from the speakers at InsightsEDU 2023 in Denver, Colorado. Attend great sessions and engaging topics to navigate the landscape of higher ed. Read More
How Degree Completion Programs Support Equity For All
People with some college, no credential experience an outsized impact in unfavorable economic weather, but degree completion programs can help. Read More
Informational Calls To Wow Prospective Students
Informational calls with prospective students are about more than collecting program information. Here’s how enrollment advisors can make calls valuable. Read More
Convince Returning Adult Students to Enroll Again
Here’s how colleges and universities can enroll more returning adult students by crafting marketing messages that speak to what these students want and need. Read More
Survey of the Higher Ed Landscape 2022
The 2022 Survey of the Higher Education Landscape report provides an in-depth analysis of the economic and demographic headwinds that are pushing institutions to rethink their approach to attracting prospective students. Read More
Get Potential Students to Answer the Phone
Students will only answer the phone if they know what they’re going to get. Here’s how to engage prospective students so they’ll pick up when programs call. Read More
Phone-based Contact Getting Sent To Voicemail?
Phone calls are an effective way to contact potential students, but actually reaching students may be getting harder. Here’s why. Read More
What Are Micro-Credentials Really Worth?
The value of micro-credentials may not be obvious to employers. Higher ed marketers can connect the dots to show their worth. Read More
Strengthen Your Student Success Coaching Program
Whether you are implementing a student success team for the first time or looking to strengthen your existing processes, here are some key considerations that will improve your retention rates and support students through their academic journey. Read More
Get Ready for InsightsEDU 2023
Learn from the top higher ed marketing leaders about their latest strategies for marketing to students and growing enrollments. Join us on March 7-9, 2023 in Denver for the best InsightsEDU conference yet. Read More
Marketing & Enrollment Management Benchmarks 2022
What do the changes of the last year mean for higher education marketing and engagement? That’s the big question we answer in the Marketing and Enrollment Management Benchmarks 2022 report. Read More
Core Web Vitals in 2022: A Guide for Higher Ed Marketers
If you’ve recently tried to read up on Core Web Vitals, your head might have been left spinning. You want to know how this new search ranking metric set will affect your higher ed marketing ... Read More
Micro-Credentials Continue to Grow in Popularity
The Demand for Micro-Credentials The unpredictability of a pandemic, the rapid evolution of technology, and a shifting job market have all contributed to a meteoric rise in the popularity of micro-credentials. Student demands have shifted, ... Read More
The Future of Open Rate Visibility
On September 20th, Apple released the largely anticipated and, for some, dreaded iOS 15 update. After being announced in June, marketers braced themselves for the changes in open rate visibility brought on by these updates ... Read More
Influencer Marketing in Higher Ed: A Crash Course
Influencers are the new big idea in marketing. Spurred by the boom in social media platforms and consumers’ increasing frustration with more overt ads, many businesses are turning to influencer marketing to reach their target ... Read More