Blog: higher ed
Get Potential Students to Answer the Phone
Students will only answer the phone if they know what they’re going to get. Here’s how to engage prospective students so they’ll pick up when programs call. Read More
Using Secondary Data to Evaluate Program Viability
Higher education institutions use secondary data for insights into program viability and gauging future success. Read More
Micro-Credentials Continue to Grow in Popularity
The Demand for Micro-Credentials The unpredictability of a pandemic, the rapid evolution of technology, and a shifting job market have all contributed to a meteoric rise in the popularity of micro-credentials. Student demands have shifted, ... Read More
Influencer Marketing in Higher Ed: A Crash Course
Influencers are the new big idea in marketing. Spurred by the boom in social media platforms and consumers’ increasing frustration with more overt ads, many businesses are turning to influencer marketing to reach their target ... Read More
Community College Students: A Data-Driven Look at Enrollment
Between the pandemic’s ongoing disruption of higher ed and the increased exposure that has resulted from a first lady who is a community college professor, colleges have been given a unique advantage as of late. ... Read More
How Marketing Messages Can Promote Competency-Based Education
Competency-based education is growing in popularity, again. Many institutions are looking at competency-based education with renewed interest. The right messaging can help attract students to these new and evolving programs. Read More
How the Biden Administration May Affect Education
Biden Administration to Announce Miguel Cardona as Education Secretary After weeks of waiting, we finally know who will replace Education Secretary Betsy DeVos. According to reports, President-Elect Biden is set to announce Miguel Cardona, who ... Read More
Marketing Attribution Models for Higher Ed
With so many ways to connect with potential students, how do you know which channels are working? How do you decide where to increase your investment and which channels might not be right for you? Marketing attribution modeling can help. Read More
Unlocking Insights from The Online College Students Report
To remain future-ready, colleges and universities are applying agility and innovation in their quest to meet the needs of the online college student population. Insights from our Online College Students Report helped to answer these questions from higher education experts. Read More
How Virtual Study Abroad Opportunities Meet Pandemic Challenges
COVID-19 has made study abroad opportunities unlikely for the 2020-2021 academic year. This presents a challenge institutions must overcome to deliver programs with similar value. Read More
Texting in the Recruitment Process – What You Need to Know to Get Started
What if you could increase prospective student conversions by up to 300 percent? Research says texting could do just that. Read More
Recruiting and Retaining First Generation, Post-traditional Students
Recruiting and retaining first-generation post-traditional students is one way that institutions can keep reaching enrollment goals even as the number of traditional students declines. Read More
Beyond Benchmarks 2020 – The New State of Higher Education
At the start of 2020, no one could have predicted the impact of COVID-19. In just a few months, it has pushed higher education online, altered the trajectory of the labor market and forced institutions ... Read More