Blog: higher ed marketing
Using Scenarios to Master the eLearning WebApp
The eLearning Index WebApp is a tool that helps higher ed institutions make strategic decisions about program offerings. Read More
Why College Reviews Matter for Higher Ed Marketing
College reviews from students can build trust and drive enrollment. Here’s how college marketers can encourage and manage reviews for the best results. Read More
Unraveling Instagram Threads: The Next Big Thing for Higher Education Social Media
Discover Instagram Threads, Meta's latest offering for bite-sized, text-based content. Enhance your marketing strategy with this new platform Read More
How AI Texting Helps Enrollment Teams Be First to Contact
Reaching potential students first should be a primary goal for any college or university. See how AI texting can help now and what future development may bring. Read More
Brand Positioning Strategies for Successful Higher Education Marketing
Discover effective brand positioning strategies used by higher education institutions to attract and retain top-tier students, enhancing their reputation and success in the competitive academic landscape. Read More
Using AI for Higher Ed Marketing? Beware the AI Bias
Artificial intelligence can be a useful tool for Higher Ed Marketers, but anyone using it should be aware of potential AI Bias. Here’s how to use AI responsibly. Read More
Six Trends to Increase the Success of Your Higher Education Social Media Marketing Strategy
Explore the latest trends shaping 2023's social media marketing for higher education and learn how to effectively engage prospective students. Read More
Why Higher Education Needs to Embrace Microcredentials
Microcredentials – the new power-up in higher ed. Discover how these skill-based achievements are leveling up students' futures and boosting enrollments. Read More
Increase User Engagement On College Websites
Boost user engagement on college websites by sharing the information students need and providing a user experience that redefines their expectations. Read More
What We Learned from the InsightsEDU Higher Education Conference
At the InsightsEDU higher education conference, guests gained invaluable insight and knowledge from experienced professionals. Here's a recap of InsightsEDU 2023! Read More
Online College Students in 2023: What Matters Most
Explore key takeaways into the latest trends for online college students in 2023 and get strategies for reaching them - download now! Read More
ChatGPT: AI & Search Engine Revolution
Take a closer look at the groundbreaking technology behind Microsoft's ChatGPT and find out what that means for search engine results. Read More
What 2023 Has In Store: Trends in Higher Education Marketing
Change is inevitable, and the events of the past few years have pushed higher ed programs to change faster than ever before. Based on data we’ve collected over the last few years, here are our educated predictions for the trends in higher education for 2023. Read More
InsightsEDU 2023 Speakers & Sessions Announced
Come hear from the speakers at InsightsEDU 2023 in Denver, Colorado. Attend great sessions and engaging topics to navigate the landscape of higher ed. Read More
How Degree Completion Programs Support Equity For All
People with some college, no credential experience an outsized impact in unfavorable economic weather, but degree completion programs can help. Read More