Blog: enrollment management

Improve Accessibility in Higher Ed

BY: Emma Rose January 6, 2023

Web accessibility is just one small part of inclusion and accessibility in higher ed. Ablr CRO Mike Iannelli offers his best advice for lasting change. Read More

How Success Coaches Help Students Enroll And Achieve Goals

BY: Chris Gilmore June 21, 2022

Working professionals and adult students are more likely to face persistence challenges than younger students. Here are 5 ways Student Success Coaches help guide students and improve retention rates. Read More

A Sneak Peek at InsightsEDU: Speakers, Sessions and Highlights

BY: Eric McGee February 3, 2022

Join us in Denver or virtually online for good times, networking and more than a few amazing sessions on the future of higher ed marketing and enrollment management. Read More

Marketing & Enrollment Management Benchmarks 2022

BY: Eric McGee January 18, 2022

What do the changes of the last year mean for higher education marketing and engagement? That’s the big question we answer in the Marketing and Enrollment Management Benchmarks 2022 report. Read More

Survey of the Higher Ed Landscape 2021

BY: Mari Breedlove October 12, 2021

EducationDynamics explores the economic, social, and psychological factors impacting higher education enrollment and student behavior. Read More

Online College Students 2021

BY: Nicole Hagel June 10, 2021

There is no doubt that the landscape of higher education has been permanently altered, and the past year has proven to be a challenging time for students and educators alike. In EducationDynamics’ latest report, Online College Students 2021, the data uncover further evidence that online learning is a largely successful platform that is only just beginning to reach its potential. Read More

5 Things to Do Before You Launch a Stop-out Campaign

BY: Chris Gilmore April 28, 2021

Almost every program has them—students who pause along the path to completion for one reason or another. These stopout students may intend to return and finish their program of study, but plans are easily derailed. They might not return unless you reach out. To re-engage learners and get them back on track, you need a well-designed stopout campaign. Read More

Survey of the Enrollment Management Landscape

BY: Nicole Hagel January 5, 2021

Prospective students are spending more time online, and engaging with social media and OTT platforms with new intensity. In EducationDynamics’ latest report, Survey of the Enrollment Management Landscape, we uncover latest trends in marketing and student engagement for post-traditional and online higher education. Read More

EducationDynamics Acquires Higher Education Portal CLASSESUSA

BY: Eric McGee November 24, 2020

EducationDynamics, a leader in higher education marketing and enrollment management services, today announced the acquisition of higher education portal ClassesUSA from Los Angeles-based Core Digital Media. Read More

Aligning Marketing, Recruitment, and Academic Experiences

BY: Emma Rose August 13, 2020

Higher education marketing message should match with recruitment processes and program realities. Align marketing and recruitment with the real program to deliver real results. Read More

Build Stronger Relationships Through Training

BY: Emma Rose April 16, 2020

In a competitive higher education market, properly trained enrollment counselors can have a significant impact on your enrollments. Students expect counselors to help them choose the right education opportunities and to help them understand the ... Read More

The Value of Talking Money

BY: Emma Rose March 30, 2020

Earning a college degree is a huge investment. College tuition and related costs loom large in the minds of your potential students. When you bring pricing into the conversation early, you confirm that you understand ... Read More

Higher Ed Recruiting Opportunities on Snapchat, Pinterest, and LinkedIn

BY: Jarad Petroske October 1, 2018

Pew Research Center, YouTube, Facebook, and Instagram continue to occupy the top three spots for American’s social media use. But what about those ranking further down the list? Twenty-nine percent of all Americans report using ... Read More

Which Factors are College Students Considering When Searching Online Programs? – Part 1

BY: Christopher Tashjian May 17, 2018

Download the free 2017 Online College Students report from Aslanian Market Research. They’re Looking at Costs First When a student is choosing a traditional classroom-based school they’re typically looking at two main factors when applying: ... Read More

4 Top Questions about Contact Strategies for Higher Education Prospects – Part 1

BY: Chris Gilmore May 9, 2018

Missed our webinar on higher education contact strategy – or do you want to see it again? View it here now! Post-webinar, our audience asked lots of thought-provoking questions about contact strategy. Now, we give ... Read More