Strategic Communications
A Research-Based Approach to Evolving Your Brand
Colleges and universities are complex institutions doing remarkable work. Faculty members are making research breakthroughs, presidents are shaping the public discourse, students are driving innovation and institutions provide the spark – and space – for success. However, in the competitive landscape of higher education, institutions often struggle to effectively convey their unique offerings, engage prospective students, and articulate their mission and values. Since 1987, RW Jones Agency has helped hundreds of colleges and universities build meaningful brands with an approach based on research, built on strategy and thoughtfully put to action. Now part of the EDDY team, the RW Jones Agency is the leading strategic communications agency focused exclusively on higher education.
- 35+ years serving higher education
- Trusted by hundreds of institutions
- Versatility to serve any partner from R1 flagship universities to small colleges
How We Tell Your Story
Research
Through our qualitative, quantitative and mixed-methods, we help institutions use brand awareness and perception; price sensitivity; market viability; persona development and analysis; and data about alumni, enrollment and the broader public so you can make smarter decisions.
Strategy
We collaborate to help you analyze data, interpret insights and translate them into brand development, strategic planning and initiatives that grow reputation, increase engagement and drive revenue. Our strategies are built to help your institution prepare for the future.
Action
We execute successful strategic communications and marketing initiatives that change perceptions, raise awareness and elevate reputation. We can augment your teams, guide leaders through times of change and deliver workshops designed to help your people present well on camera, in print and in the board room.
Benefits
At our core, we help our partners tell their stories so that they can reach the right people, at the right times, through the right channels. Because our growth mirrors yours, we can equip you with data, analysis and insights to endow your stories with clout and inspire audiences to act.
Hear what just a few of our partners have to say:
“(RW Jones Agency) isn’t just a strategic counselor but a proven partner and direct collaborator in higher education – an experienced group of thinkers and doers with a genuine passion for higher learning and the intellect to see leadership through its biggest challenges.”
President
Fordham University
“We formed a fruitful partnership (with the RW Jones team) over many years as UMBC grew into a ‘research powerhouse’ and earned respect as a model of inclusive excellence. Energized – just as I am – by bold goals, this team deeply understands and institution’s mission and vision and will work with you to develop and pursue effective approaches to strategic communications.”
President Emeritus
University of Maryland,
Baltimore Country
“Our strategic partnership enables us to increase our visibility, hone our messaging, and navigate an increasingly challenging higher education landscape. As valuable thought partners, they have taken the time to understand Colorado College – who we are, what makes us unique, and our vision for the future. In turn, they have elevated and streamlined our internal and external communications strategies.”
President
Colorado college
What’s Next for You?
With RW Jones and EducationDynamics your trusted partner, you gain unparalleled expertise in strategic communications and marketing for higher education. Our commitment to innovation and excellence positions us as leaders in brand management and engagement. Let’s work together to craft compelling narratives that resonate and help you build a better brand.
Learn more about how the RW Jones team helps colleges and universities with customized strategic communications solutions.
