Organic Social Media for Colleges and Universities
Engaging Today’s Students Where They Are
Today’s students live on social media. They use these platforms to connect with friends, discover new interests and research their educational options. In fact, 98% of online college students use at least one social media platform. The evolving student expectations demand innovative strategies for attracting and engaging prospective students makes organic social media a powerful solution for institutions to meet these students where they are, foster a sense of community, showcase campus culture and build brand awareness.
Your Partner in Building a Thriving Online Community
Our social media experts know how to harness social media’s power to transform your institution’s online presence. They are dedicated to helping your institution cultivate a thriving online community to today’s digital natives. Our approach to a successful organic social media strategy includes:
Strategy Development
We recognize that every institution is unique. We don’t rely on generic social media strategies. Instead, we craft data-driven strategies tailored to your specific enrollment goals, audience and brand identity. We analyze your existing social media presence, evaluate competitor strategies and identify opportunities to differentiate your brand.
Content Creation
Captivating content is the heart of a successful social media strategy. Our creative experts go beyond simply posting static images and text. We develop a diverse content mix designed to capture attention, spark conversations and showcase your institution’s unique personality across the different social media platforms.
Platform Optimization
Not all social media platforms are created equal. We collaborate with you to determine the best platforms to reach your future students and optimize your profiles for maximum visibility and engagement. This includes aligning your brand voice and aesthetic across platforms, crafting compelling bios and strategically utilizing platform-specific features.
Community Management
A thriving online community requires active engagement and nurturing. We support your institution by proactively participating in conversations, promptly responding to comments, inquiries and messages and encouraging your students, alumni, faculty and staff become brand advocates within your social media community. All this to ensure your social media platforms is a welcoming space where prospective students feel heard, valued and connected to your institution.
Social Listening
Gain valuable insights from the digital conversation of what your prospective students are thinking, feeling and talking about. With social listening, we can help your institution refine your current marketing strategies and enhance your overall brand reputation by translating raw social listening data into actionable insights.
Analytics and Reporting
We pride ourselves on providing transparency and accountability when it comes to analytics and reporting. We provide clear, insightful reports on your social media performance, ensuring you understand the impact of our collaborative efforts. By tracking key performance indicators (KPIs) tailored to your goals—website traffic, qualified leads, brand mentions, engagement and reach—we deliver regular reports and real-time dashboards. Our actionable recommendations empower you to make data-driven decisions, continuously refine your strategy and achieve measurable social media success.
Experts Across the Social Media Landscape
We understand that each platform has its own unique nuances and audience. That’s why we’re experts across a wide range of social media platforms. We leverage our deep understanding of each platform to create targeted, effective strategies that resonate with your prospective students.
Transform Your Social Media Presence and Connect with Today’s Students
Let’s talk. Contact EDDY today to discuss how our tailored organic social media strategies can help you achieve your enrollment goals.