Meet the Minds Behind the Mic at InsightsEDU 2024

Katie Tomlinson

Senior Director of Analytics and Business Intelligence at EducationDynamics
Prepare to be captivated by Katie Tomlinson; in her Senior Director of Analytics and Business Intelligence role, Katie orchestrates the intricacies of data management and reporting, driving EDDY’s sophisticated optimization initiatives. Katie will illuminate the session with a deep dive into online college students’ behaviors, preferences, challenges, and aspirations. Leveraging the insights from the Online College Students Report 2024, attendees will gain a profound understanding of the evolving dynamics of virtual learners and the factors influencing their educational decisions.

Session: Unlocking Student Behavior: The Online College Student Report 2024

Evan Duff

President of North Carolina Wesleyan University
With his extensive experience and leadership roles in higher education, Dr. Evan Duff brings a wealth of expertise to the table. A seasoned leader in academia, Dr. Duff champions inclusive education and innovative solutions for adult learners. His strategic vision and success in creating sustainable academic programs make him a must-hear speaker. Gain insights into actionable approaches to make higher education accessible and affordable. Join us to explore Dr. Duff’s transformative ideas that will shape the future of higher education!

Session: Paving the Path to Affordable and Accessible Higher Education

Dr. Jonathan Shores

Chief Enrollment Officer at University of the Cumberlands
InsightsEDU provides a rare opportunity to tap into Dr. Jonathan Shores’ wealth of experience, guiding higher education leaders to adopt effective enrollment strategies. If anyone knows how to enroll students from all walks of life, it’s him. For more than half of his life, Dr. Shores has dedicated himself to higher education, leveraging his expertise to assist over 200 collegiate institutions in achieving unprecedented enrollment levels, working with and directly at numerous colleges. Whether you’re looking to optimize marketing channels, understand industry norms, or enhance collaboration with partners, Dr. Shores’ insights will inspire transformative approaches to student recruitment.

Session: Paving the Path to Affordable and Accessible Higher Education &
College is Worth It: Data Driven Insights to Support Your Case

Timothy Lehmann

Vice President of Financial Services at Southern New Hampshire University
Timothy Lehman, a dynamic speaker at InsightsEDU, brings expertise and insight. As Vice President at Southern New Hampshire University, he’s driven impressive growth and improved student experiences, showcasing successful strategies. With a strong background in higher education financing, particularly in distance education, Lehman is crucial to discussions on expanding opportunities for everyone. Timothy Lehman’s extensive experience, innovative focus, commitment to compliance, and proven success in scaling operations make him a must-have panelist.

Session: Paving the Path to Affordable and Accessible Higher Education

Becky McCafferty

Vice President of Account Management at EducationDynamics
Leveraging over two decades of dynamic experience in sales and client services, Becky McCafferty provides a unique perspective on building effective marketing solutions. She has a marketing and leadership development background and is a well-rounded expert familiar with goals, metrics, and challenges. Join Becky as she talks about the importance of collaboration between institutions and service providers in using social media platforms during the student enrollment journey. Her insights offer practical strategies for overcoming challenges and making the most of platforms like LinkedIn for increased awareness and engagement. Take the chance to learn from Becky McCafferty, a seasoned pro in effective marketing solutions.

Session: From Awareness to Engagement: Strategies to Effectively Utilize Social Media Platforms &
Marketing & Enrollment Aligned: A Live Podcast for Educational Growth

Matthew Loonam

Senior Account Executive – Education Vertical at LinkedIn
Get ready to be inspired by Matt Loonam, Senior Account Executive specializing in the education vertical at LinkedIn. Matt is here to lead us through an insightful discussion on leveraging social media platforms throughout the student enrollment journey. With expertise in digital media, programmatic sales, and social media and his focused specialization in the education vertical, Matt emerges as a critical influencer in this conversation. His stellar track record in cultivating robust client relationships and delivering impactful results is invaluable. Brace yourself for Matt’s game-changing insights, offering practical strategies and actionable advice for colleges and universities aiming to navigate the complexities of social media engagement.

Session: From Awareness to Engagement: Strategies to Effectively Utilize Social Media Platforms &
Reinvent and Future-proof Your Marketing

David Dye

Assistant Dean of Graduate Programs at Texas A&M University
Discover the practical side of using social media for student enrollment with David Dye, Assistant Dean of Graduate Programs. David will share valuable insights into educational institutions’ challenges and opportunities during enrollment. Hear how Texas A&M University School of Law has used LinkedIn’s marketing tools. Learn practical ways to tailor messages on platforms like LinkedIn for individuals seeking advanced degrees. Take the chance to get practical advice from David on using social media for enrollment success.

Session: From Awareness to Engagement: Strategies to Effectively Utilize Social Media Platforms

Darryl Ann Lai Fang

Senior Director, Transformation Support at United Negro College Fund (UNCF)
Gear up for an electrifying discussion with Dr. Darryl Ann Lai Fang. Reverend Darryl Ann brings a unique mix of military discipline, educational expertise, and transformative vision to the panel on “Revolutionizing Higher Education and Leading Transformative Change.” She’ll share insights into the transformative initiatives at UNCF that have reshaped the student experience. Her talk offers not just inspiration but practical strategies and a deep understanding of the challenges and lessons involved in revolutionizing higher education.

Session: Revolutionizing Higher Education and Leading Transformative Change

Wendy Colby

Vice President and Associate Provost for Boston University Virtual (BU Virtual)
Get ready for Wendy Colby, Vice President and Associate Provost of BU Virtual, at InsightsEDU, bringing you inspiration. Wendy has played a vital role in enhancing online learning and the student experience at Boston University Virtual (BU Virtual). She focuses on delivering educational and technological excellence, driving impactful digital transformation in online education. Wendy’s extensive experience in strategic leadership and global engagement positions her as a trailblazer with invaluable insights for the InsightsEDU panel on “Revolutionizing Higher Education and Leading Transformative Change.” Learn how your institution can effectively manage and optimize online programs to improve student journey.

Session: Revolutionizing Higher Education and Leading Transformative Change

Doris Savron

Vice Provost at the University of Phoenix
Prepare for motivating insights from Doris Savron, Vice Provost at the University of Phoenix. As a champion for equity and inclusivity, Doris shares practical strategies for promoting these values within higher education institutions. With a diverse background spanning higher education, healthcare, and information technology, she’ll draw from her industry experiences to discuss how they’ve shaped her approach to leading transformative change in higher education. Be sure to catch Doris Savron’s perspectives on driving impactful educational shifts at InsightsEDU.

Session: Revolutionizing Higher Education and Leading Transformative Change

Andrew Fleischer

Head of Industry, Education at Google
Explore insights with Andrew Fleischer, Head of Industry at Google. With his exceptional leadership in Google’s Education vertical, Andrew provides a unique understanding of the changing landscape in higher education marketing. You can expect valuable insights into emerging higher ed marketing trends, innovative advertising practices, and practical strategies for reaching prospective learners. Andrew stays updated on changes and actively adapts to evolving industry landscapes. Learn from his firsthand experiences and perspectives on how education marketers can navigate uncertainties and adjust strategies to remain relevant and impactful. Snag the opportunity to gain practical knowledge and strategic approaches directly applicable to your own educational marketing initiatives.

Session: The New Student Journey: Emerging Trends and Priorities for Education Marketers &
Reinvent and Future-proof Your Marketing

Patricia Velazquez

Insights & Strategy Lead, Education at Google
Get ready for unparalleled insights into higher education marketing with Patricia Velazquez, the Insights & Strategy Vertical Lead for Education at Google. Patricia’s extensive experience positions her as a thought leader,
bringing abundant knowledge to the panel on “The New Student Journey: Emerging Trends and Priorities for Education Marketers.” She collaborates with university leaders, providing deep insights into student and market trends to understand the current landscape comprehensively. Patricia’s contribution promises to be an invaluable resource for education marketers aiming to stay at the forefront of the rapidly evolving higher education landscape.

Session: The New Student Journey: Emerging Trends and Priorities for Education Marketers

Karl Daubmann

Dean of the College of Architecture and Design at Lawrence Technological University
Attendees of the panel titled “Navigating the Future: Placing Students at the Heart of Higher Education” are in for a treat as they hear insights from Karl Daubmann, the Dean and Professor at the College of Architecture and Design at Lawrence Technological University. Karl’s diverse background uniquely qualifies him to contribute meaningfully to discussions on student-centered marketing and enrollment management approaches. Listening to Karl promises to be an enriching experience, offering a blend of academic expertise, practical leadership insights, and a commitment to pushing the boundaries of traditional thinking. His contributions will undoubtedly provide a valuable perspective on placing students at the heart of higher education.

Session: Navigating the Future: Placing Students at the Heart of Higher Education

Dr. Melik Khoury

President of Unity Environment University
Discover transformative insights with Dr. Melik Khoury, President of Unity Environmental University, exclusively at InsightsEDU. Explore how his focus on sustainability and student-centric principles has lifted the institution, offering practical strategies for crafting compelling narratives and programs. Dr. Khoury’s commitment to making his institution sustainable and student-centric embodies principles of affordability, accessibility, and flexibility. Join him for an engaging discussion that equips you with practical tools to reshape your institution’s approach and thrive in the ever-changing landscape of higher education.

Session: Navigating the Future: Placing Students at the Heart of Higher Education &
The Power of a Chief Marketing Officer: Marketing as a Driving Force for Institutional Viability

Sarah Russell

Vice President of Marketing at EducationDynamics
Dive into a transformative experience at InsightsEDU with Sarah Russell, Vice President of Marketing at EducationDynamics, as she spearheads the innovative session, “Marketing & Enrollment Aligned: A Live Podcast of Educational Growth.” In this groundbreaking format, Sarah collaborates with seasoned experts for a live podcast on stage, promising an engaging and dynamic atmosphere. Drawing on her 15 years of higher education marketing experience and an obsession with data, Sarah’s insights will unveil the intricacies of aligning marketing and enrollment management to drive educational growth. This session goes beyond the conventional panel discussion, offering an immersive encounter with practical strategies and expert perspectives that resonate with the evolving landscape of digital marketing. Take advantage of this unique opportunity to absorb Sarah’s wealth of knowledge and propel strategic excellence in education marketing.

Session: Marketing & Enrollment Aligned: A Live Podcast of Educational Growth
Beyond Clicks: Leveraging Your Website for Performance Marketing &
AI-Powered Enrollment: The Future of Higher Education Marketing

Dr. Chris Gilmore

Vice President of Enrollment Management at EducationDynamics
Get ready for an exciting and insightful session with Dr. Chris Gilmore at InsightsEDU! Chris shares his wealth of online higher education experience, which promises to unravel the strategies that drive educational growth. Join this engaging live podcast to tap into Chris’s expertise and gain practical insights on aligning marketing and enrollment management. Learn from his experiences, navigate challenges, and discover successes that will reshape your approach to educational advancement. Chris’s dynamic insights will energize and transform your perspective on marketing and enrollment strategies.

Session: Marketing & Enrollment Aligned: A Live Podcast of Educational Growth
Engaging Tomorrow’s Students: Leveraging People and Technology in Multi-Channel Engagement &
Strategies to Improve Tuition and Financial Advising Early in the Student Journey

Morgan Gonzalez

Vice President of Account Management at EducationDynamics
Set up an exciting session with Morgan Gonzalez, VP of Account Management at EducationDynamics. With a robust background of over 15 years in marketing and higher education, Morgan brings unparalleled expertise to the panel. Her passion for relationships, problem-solving, and lifelong learning aligns seamlessly with the session’s focus on aligning marketing and enrollment management for educational growth. Join Morgan and other industry experts for a live podcast that promises unique insights and a fresh and engaging experience, offering actionable strategies to navigate the challenges of educational advancement.

Session: Differentiating Your Institution: Marketing Trends and Strategies
Bridging Digital Frontiers for New Audiences While Upholding Brand Identity &
AI-Powered Enrollment: The Future of Higher Education Marketing

Tracy Kreikemeier

Chief Relationship Officer at EducationDynamics
Get ready for insights from Tracy Kreikemeier, Chief Relationship Officer at EducationDynamics, in the session “Marketing & Enrollment Aligned: A Live Podcast of Educational Growth.” Tracy isn’t just a panelist; she’s your guide through conversations shaped by your questions and concerns. This isn’t a regular discussion; it’s a personalized experience where Tracy’s insights address your institution’s challenges, from enrollment to marketing and adapting to changing demographics. Tracy’s expertise ensures a dynamic exchange of ideas, offering practical solutions tailored to your needs.

Session: An Audience-Driven Debate: Tackling Higher Ed’s Toughest Challenges Together &
Marketing the Student Lifecycle: A Full-Funnel Roadmap for Growth

Dr. Joe Sallustio

Chief Experience Officer at Lindenwood University and Host of The EdUp Experience Podcast
Prepare for an extraordinary experience with Dr. Joe Sallustio, a distinguished Chief Experience Officer and the co-founder and host of “The EdUp Experience,” as he takes the stage at InsightsEDU. Adding another accolade to his impressive portfolio, Joe stands out as a featured speaker and live podcast host. Dr. Sallustio leverages his extensive experience at Lindenwood University to offer insights as one of the nation’s leading higher education experts. His career includes capturing insights from over 100 college and university presidents and providing a contemporary masterclass in academic leadership.

As he guides live podcast sessions at InsightsEDU, participants can anticipate an interactive and engaging experience, tapping into Joe’s wealth of knowledge and transformative insights in higher education. Don’t miss this opportunity to be inspired by Joe’s dynamic presence and cutting-edge perspectives!

Sessions: Marketing & Enrollment Aligned: A Live Podcast of Educational Growth
An Audience-Driven Debate: Tackling Higher Ed’s Toughest Challenges Together