InsightsEDU
Conference
Welcome to the Era of the Modern Learner
Join hundreds of higher education marketing, admissions, and enrollment management professionals for the can’t-miss conference of the year. The 2025 conference will be hosted in New Orleans, LA, with a wide array of speakers targeted to help higher education professionals navigate the current education landscape. The InsightsEDU conference is one of the few higher education conferences that focus exclusively on attracting and retaining the modern learner which includes, but is not limited to, online, some college no credential, graduate, and first-time freshman students. Modern Learners, regardless of age or educational format, now prioritize flexibility, personalized learning, and value and InsightsEDU is the conference to help institutions create a unified brand and messaging strategy to approach them.
Experience for yourself why this is the can’t-miss conference of the year for many higher education professionals. We’ll explore insights into the modern leaner, how to reach these students, and strategies for growing your enrollments. Join us for insights into education with some of the leading minds in higher education marketing and enrollment management.
InsightsEDU 2025
Dates: February 12-14, 2025
Location: The Ritz-Carlton, New Orleans
3 Reasons to Attend InsightsEDU
1. Insightful sessions
Our sessions are crafted to help college and university leaders gain valuable insight into the latest trends in higher ed.
2. Incredible higher ed speakers
Hear from the best marketing and enrollment management leaders in higher ed.
3. Top networking opportunities
Meet, network, and learn from your peers or join us for insightful sessions.
Check Out Our Agenda
All Sessions are Listed in Central Standard Time
Note that dates, times, and session titles may continue to change.
This year’s conference will feature a blend of panel discussions and presentations focused on 3 agenda tracks: Marketing, Enrollment Management, and Leadership, and featuring higher education leaders and marketing experts from the top higher education platforms in marketing and enrollment management.
Wednesday, February 12
| Time | Session |
|---|---|
| 8:00 – 9:00 AM | Breakfast |
| 9:00 – 10:15 AM | General Session: The Evolving Expectations of the Modern Learner: How Institutions Can Adapt and Thrive |
| 10:15 – 10:30 AM | Coffee Break |
| 10:30 – 11:30 AM | General Session: Emerging Trends and Priorities for Higher Education |
| 11:30 – 11:45 AM | Networking Break |
| 11:45 – 12:35 PM | Concurrent Session: Beyond the Degree: Empowering Learners Through Micro-Credentials |
| 11:45 – 12:35 PM | Concurrent Session: A Roadmap to Marketing Transformation |
| 11:45 – 12:35 PM | Concurrent Session: From Waitlist to Wins: Creative Strategies to Streamline Admissions & Maximize Enrollment |
| 11:45 – 12:35 PM | Concurrent Session: Stop Watching, Start Interacting: Rethinking Your CTV Ad Strategy |
| 12:35 – 1:45 PM | Lunch |
| 1:45 – 2:35 PM | Concurrent Session: The Art and Science(?) of Assessing Online Program Opportunities |
| 1:45 – 2:35 PM | Concurrent Session: Your Website Sucks: From User Frustrations to Student-Generating Success |
| 1:45 – 2:35 PM | Concurrent Session: Mapping Content to the Student Journey: A Strategic Approach to Persona-Driven Marketing |
| 1:45 – 2:35 PM | Concurrent Session: Using First-Party Data, AI and Lead Scoring to Drive Enrollment Marketing Success |
| 2:35 – 2:50 PM | Networking Break |
| 2:50 – 3:40 PM | Concurrent Session: Panel – Building a High-Performing Admissions Team |
| 2:50 – 3:40 PM | Concurrent Session: From Engagement to Enrollment: Leveraging Video to Reach the Modern Learner |
| 2:50 – 3:40 PM | Concurrent Session: The Enrollment Cliff has Arrived: Now What? – Making Sense of Market Trends |
| 2:50 – 3:40 PM | Concurrent Session: A Data Driven Approach to Serving SCNC Students and Increasing Enrollment |
| 3:40 – 4:00 PM | Networking Break |
| 4:00 – 5:00 PM | General Session: Panel – Hacking the Algorithm: Reimagining Marketing for the Modern Learner |
| 5:30 – 9:00 PM | Welcome Reception: Bourbon Street Bash |
Thursday, February 13
| Time | Session |
|---|---|
| 7:00 – 8:00 AM | Morning Activity: Flow into Focus: A Yoga Journey for Modern Minds |
| 8:00 – 9:00 AM | Breakfast |
| 9:00 – 10:15 AM | General Session: Panel – The Era of the Modern Learner: Redefining Higher Education |
| 10:15 – 10:30 AM | Coffee Break |
| 10:30 – 11:30 AM | General Session: Keynote – The Power of Reinvention: Unlocking Innovation to Inspire Action |
| 11:30 – 11:45 AM | Networking Break |
| 11:45 – 12:35 PM | Concurrent Session: Panel – The Generative Shift: Harnessing AI in Higher Education Marketing |
| 11:45 – 12:35 PM | Concurrent Session: From Silos to Synergy: Transforming Enrollment Through Collaboration |
| 11:45 – 12:35 PM | Concurrent Session: Workforce Ready: Creating Pathways to Employment Through Strategic Partnerships |
| 11:45 – 12:35 PM | Concurrent Session |
| 12:35 – 1:45 PM | Lunch |
| 1:45 – 2:35 PM | Concurrent Session: AI + People = Enrollment Success: A Formula for Growth |
| 1:45 – 2:35 PM | Concurrent Session: Marketing > Your Marketing Team: Developing an End to End Marketing Framework for the Modern-Day Learner |
| 1:45 – 2:35 PM | Concurrent Session: Unlocking Enrollment Growth with Meta: Proven Strategies for Higher Education |
| 1:45 – 2:35 PM | Concurrent Session: Lights, Camera, Connections: How to Produce Compelling Videos That Connect |
| 2:35 – 2:50 PM | Networking Break |
| 2:50 – 3:40 PM | Concurrent Session: Panel – Breakup With Your OPM: Rethinking Strategic Partnerships |
| 2:50 – 3:40 PM | Concurrent Session: No Guesswork, Just Growth: Creating Instant Clarity for Online Transfer Students |
| 2:50 – 3:40 PM | Concurrent Session: Reddit and the Road to Enrollment: When choosing the right college, it takes a community |
| 2:50 – 3:40 PM | Concurrent Session: The Authenticity Algorithm: Unifying SEO and Organic Social for Omni-Channel Success |
| 3:40 – 4:00 PM | Networking Break |
| 4:00 – 5:00 PM | General Session: Panel – Bridging the Gap: Aligning Marketing & Enrollment Management Success |
Friday, February 14
| Time | Session |
|---|---|
| 8:00 – 9:00 AM | Breakfast |
| 9:00 – 10:55 AM | Hands-On Workshop: Unlocking Enrollment Success: A Customized Consulting Workshop Experience |
| 9:00 – 9:50 AM | Concurrent Session: Evolving Your Marketing Approach in the New Era |
| 9:00 – 9:50 AM | Concurrent Session: Panel – Equity in Action: Improving Service to the Modern Underserved Student |
| 9:00 – 9:50 AM | Concurrent Session: A Behavior-Informed Approach to Prospective Student Engagement |
| 9:50 – 10:05 AM | Coffee Break |
| 10:05 – 10:55 AM | Concurrent Session: Panel – Attracting the Modern Learner: Future-proof Student Recruitment and Retention Tactics |
| 10:05 – 10:55 AM | Concurrent Session: The Art and Science of Why People Care |
| 10:05 – 10:55 AM | Concurrent Session: AI made me do it: Content Ideas Backed by Data-driven insights |
| 11:00 – 11:50 AM | Concurrent Session: From Interest to Enrollment: Building Real Student Connections on Social Media |
| 11:00 – 11:50 AM | Concurrent Session: Panel – Marketing in Motion: Strategies for a New Generation of Online Students |
| 11:00 – 11:50 AM | Concurrent Session: Optimizing Enrollment: Performance Management Best Practices |
| 11:00 – 11:50 AM | Concurrent Session |
The Ritz-Carlton,
New Orleans
We are thrilled to invite you to our highly anticipated conference, hosted at the exquisite Ritz-Carlton in the vibrant city of New Orleans, Louisiana.
Address: 921 Canal St, New Orleans, LA 70112
Featured Speakers
Dale Leatherwood
Chief Marketing Officer
Columbia Southern University
Andrew Fleischer
Head of Industry, Education
Tomea Knight
Sr. Director, Strategic Marketing & Outreach
University of Pennsylvania
What do we Mean by the Modern Learner?
The Modern Learner represents all higher education students – a diverse group of students that share many characteristics regardless of learning modality. As student demands and preferences have evolved, age no longer predicts learning modality; with younger students increasingly electing to enroll in online programs, students are now able to choose their individual education path. Modern Learners prioritize flexibility and personalization, and demand value. This group includes online learners, graduate students, and those returning to complete their unfinished degrees (some-college-no-credential students). First-time freshmen enrolling in campus programs are also Modern Learners. They share many of the same characteristics and consume media in similar ways. Learn how to effectively engage and serve ALL Modern Learners with a unified enrollment strategy that engages your audiences with messages that resonate on platforms that engage.
Join us at InsightsEDU to get to know the Modern Learner! We will share findings of our Modern Learner Survey exclusively at InsightsEDU and you will have the opportunity to download the report before it is publicly available.
Who is This Conference for?
InsightsEDU is specifically designed for marketing and enrollment professionals at colleges and universities who are committed to attracting, engaging, and retaining the Modern Learner. If your role involves crafting innovative strategies to meet the evolving needs of today’s students, this event is for you.
The Modern Learner is not a one-size-fits-all category. Whether they are online students, graduate students, first-time freshmen, or those returning to complete unfinished degrees, today’s students prioritize flexibility, personalized learning, and measurable value. InsightsEDU addresses these unique demands, equipping higher education professionals with actionable insights and proven strategies to drive enrollment and foster long-term success.
If you work in enrollment management, marketing, admissions, or any role related to student success at your institution, InsightsEDU will empower you with the latest trends, tools, and tactics to stay ahead of the curve and ensure your programs resonate with the diverse needs of the Modern Learner.
How Does InsightsEDU Benefit Professionals Who Recruit Traditional Students?
InsightsEDU equips marketers and enrollment management professionals with the tools and strategies needed to meet the evolving expectations of traditional students, who now prioritize flexibility, personalized learning, and value. You’ll learn how to use targeted digital marketing, personalized communication, and data-driven insights to attract and engage first-time freshmen. Sessions also cover how to craft tailored recruitment strategies that resonate with today’s students and keep them connected throughout their educational journey, helping you stay ahead in the competitive higher education landscape.
How Does InsightsEDU Benefit Professionals Who Recruit Online Students?
At InsightsEDU, you’ll gain valuable insights into the behaviors and preferences of today’s online learners, who seek flexibility, personalized learning, and a strong return on their educational investment. Through expert-led sessions, you’ll learn innovative digital marketing tactics, data-driven recruitment strategies, and best practices for developing marketing and enrollment management strategies that attract and retain online students.
How Does InsightsEDU Benefit Professionals Who Recruit Graduate Students?
As these students seek flexible, career-focused, and value-driven programs, InsightsEDU delivers actionable insights into their unique motivations and decision-making processes. You’ll learn innovative marketing tactics, discover best practices in enrollment management tailored to graduate programs, and connect with industry experts to help you attract and support graduate students in an increasingly competitive landscape. Whether you’re focusing on online, hybrid, or traditional formats, InsightsEDU equips you to meet the evolving needs of today’s graduate learners.
Over 50 Subject Matter Experts & Speakers
If you’re looking for impactful discussions on a wide variety of higher ed topics, then InsightsEDU is the place for you.
Over 100 Colleges & Universities Represented
Join hundreds of higher education marketing, admissions, and enrollment management professionals.
Over 30 Higher Education Sessions to Attend
Our informative and inspiring sessions will help you gain knowledge and insights into the rapidly evolving higher education landscape.