InsightsEDU
Conference

What do we Mean by the Modern Learner?

The Modern Learner represents all higher education students – a diverse group of students that share many characteristics regardless of learning modality. As student demands and preferences have evolved, age no longer predicts learning modality; with younger students increasingly electing to enroll in online programs, students are now able to choose their individual education path. Modern Learners prioritize flexibility and personalization, and demand value. This group includes online learners, graduate students, and those returning to complete their unfinished degrees (some-college-no-credential students). First-time freshmen enrolling in campus programs are also Modern Learners. They share many of the same characteristics and consume media in similar ways. Learn how to effectively engage and serve ALL Modern Learners with a unified enrollment strategy that engages your audiences with messages that resonate on platforms that engage.  

Join us at InsightsEDU to get to know the Modern Learner! We will share findings of our Modern Learner Survey exclusively at InsightsEDU and you will have the opportunity to download the report before it is publicly available.  

Who is This Conference for?

InsightsEDU is specifically designed for marketing and enrollment professionals at colleges and universities who are committed to attracting, engaging, and retaining the Modern Learner. If your role involves crafting innovative strategies to meet the evolving needs of today’s students, this event is for you.

The Modern Learner is not a one-size-fits-all category. Whether they are online students, graduate students, first-time freshmen, or those returning to complete unfinished degrees, today’s students prioritize flexibility, personalized learning, and measurable value. InsightsEDU addresses these unique demands, equipping higher education professionals with actionable insights and proven strategies to drive enrollment and foster long-term success.

If you work in enrollment management, marketing, admissions, or any role related to student success at your institution, InsightsEDU will empower you with the latest trends, tools, and tactics to stay ahead of the curve and ensure your programs resonate with the diverse needs of the Modern Learner.

How Does InsightsEDU Benefit Professionals Who Recruit Traditional Students?

InsightsEDU equips marketers and enrollment management professionals with the tools and strategies needed to meet the evolving expectations of traditional students, who now prioritize flexibility, personalized learning, and value. You’ll learn how to use targeted digital marketing, personalized communication, and data-driven insights to attract and engage first-time freshmen. Sessions also cover how to craft tailored recruitment strategies that resonate with today’s students and keep them connected throughout their educational journey, helping you stay ahead in the competitive higher education landscape.

How Does InsightsEDU Benefit Professionals Who Recruit Online Students?

At InsightsEDU, you’ll gain valuable insights into the behaviors and preferences of today’s online learners, who seek flexibility, personalized learning, and a strong return on their educational investment. Through expert-led sessions, you’ll learn innovative digital marketing tactics, data-driven recruitment strategies, and best practices for developing marketing and enrollment management strategies that attract and retain online students.

How Does InsightsEDU Benefit Professionals Who Recruit Graduate Students?

As these students seek flexible, career-focused, and value-driven programs, InsightsEDU delivers actionable insights into their unique motivations and decision-making processes. You’ll learn innovative marketing tactics, discover best practices in enrollment management tailored to graduate programs, and connect with industry experts to help you attract and support graduate students in an increasingly competitive landscape. Whether you’re focusing on online, hybrid, or traditional formats, InsightsEDU equips you to meet the evolving needs of today’s graduate learners.