Blog: Higher Education Marketing

BY: Eric McGee November 24, 2020

EducationDynamics, a leader in higher education marketing and enrollment management services, today announced the acquisition of higher education portal ClassesUSA from Los Angeles-based Core Digital Media. Read More

BY: Eric McGee October 20, 2020

Featured snippets are a powerful way to increase your school’s visibility in search. Take a look at how one school increased organic traffic by capturing position zero with a little help from EducationDynamics. Read More

BY: Emma Rose October 14, 2020

COVID-19 has made study abroad opportunities unlikely for the 2020-2021 academic year. This presents a challenge institutions must overcome to deliver programs with similar value. Read More

BY: Emma Rose October 8, 2020

What if you could increase prospective student conversions by up to 300 percent? Research says texting could do just that. Read More

BY: Lora Polich September 15, 2020

OTT advertising can be a valuable asset to a marketing strategy. Lora Polich, the Director of Awareness Marketing for EducationDynamics, discusses OTT marketing best practices. Read More

BY: Emma Rose August 26, 2020

OTT ad placements are the hot marketing opportunity everyone is talking about. But what exactly are they talking about? Take a look at what OTT is and how it can help you reach more prospective students. Read More

BY: Emma Rose August 13, 2020

Higher education marketing message should match with recruitment processes and program realities. Align marketing and recruitment with the real program to deliver real results. Read More

BY: Emma Rose June 22, 2020

Achieving alignment between education and business is an urgent challenge for institutions. When students can see how programs align with their career goals, they are more likely to pursue an education. Read More

BY: Emma Rose March 30, 2020

Earning a college degree is a huge investment. College tuition and related costs loom large in the minds of your potential students. When you bring pricing into the conversation early, you confirm that you understand ... Read More

BY: Sarah Russell February 28, 2020

Several weeks ago, Google rolled out an algorithm update dubbed the “January 2020 Core Update.” This update drove some volatility within organic rankings, rich snippets, and more across a wide range of industries; the metaphorical ... Read More

BY: Emma Rose January 28, 2020

Living In a World With Choices. Unbundled education – The concept has circulated in higher education for over a decade. Some colleges and universities have tried to hide from it. Others have attempted to face ... Read More

BY: Eric McGee December 2, 2019

EducationDynamics, a leader in higher education marketing and enrollment management services, announces the acquisition of key assets of Thruline Marketing. EducationDynamics has acquired Thruline Marketing’s agency-of-record business, which provides paid digital marketing, traditional marketing, and ... Read More

BY: Jarad Petroske February 28, 2019

Have you ever boosted a Facebook post only to be let down by the results? You found your audience, had great ad creative, set aside a reasonable budget, but the ad still under-performed. For too ... Read More

BY: Jarad Petroske October 1, 2018

Pew Research Center, YouTube, Facebook, and Instagram continue to occupy the top three spots for American’s social media use. But what about those ranking further down the list? Twenty-nine percent of all Americans report using ... Read More

BY: Emma Rose September 24, 2018

On social, you’re not intruding on students when they’re reading an article or watching a funny video. Instead, they come looking for you. As a result, your messages feel helpful instead of pushy or “salesy” ... Read More