Awareness Marketing that Attracts Students
Crafting a Higher Education Brand that Resonates
Prospective students are flooded with choices and their decision-making process is more complex than ever. To truly stand out, institutions need to go beyond basic promotion; they need to cultivate a recognizable and respected brand presence.
Our experts don’t simply launch campaigns and hope for the best; we strategically craft initiatives designed to elevate your institution’s visibility and etch it into the minds of your target students.
We understand that building a brand is about more than just getting your name out there—it’s about creating a lasting impression that resonates with students’ aspirations and motivates them to choose your institution. Through compelling storytelling, targeted messaging and a strategic multi-channel approach, we help you establish a powerful brand presence that attracts, engages and converts prospective students.
Data-Driven Strategies for Measurable Results
Our approach begins with a deep dive into data. We leverage enrollment trends, competitive analysis and in-depth persona development to create a tailored strategy that aligns with your institution’s unique goals.
We Leverage a Powerful
Combination of Data Sources
To understand online behavior and student intent, we combine pixel and BDI/CDI analysis. This understanding is further enhanced by mining valuable insights from your existing CRM data, enriching our understanding of your target audience with third-party data sources. We also leverage EducationDynamics’ proprietary education database, built from years of experience in the higher education market, providing a comprehensive view of your potential student pool.
Data-Driven Success for Your Institution
Our powerful data sources enables us to deliver targeted, effective marketing campaigns that maximizes your institution’s reach and impact throughout the student journey.
Precisely Target Your Audience
Leveraging advanced targeting techniques, including geographic, demographic and CRM retargeting, we identify the prospective students most likely to be interested in your institution.
Optimize Budget Allocation
By analyzing share-of-voice data, we recommend budget allocation strategies to ensure your message reaches the right audience at the optimal frequency.
Develop Compelling Messaging
We craft persuasive messaging that resonates with your target audience, understanding their aspirations and motivations.
Monitor and Optimize Performance
We track key performance indicators (KPIs) like website traffic, brand impressions, search inquiries, and conversion rates to ensure your campaigns deliver impactful results
A Multi-Channel Approach to Reach Your Ideal Students
Today’s students engage with content across a multitude of channels.
That’s why our awareness marketing strategies leverage a diversified media mix, including:
Linear Television
Harnessing the power of broadcast, cable and satellite to reach a broad audience.
Digital Streaming (OTT/CTV)
Connecting with cord-cutters through targeted advertising on platforms like Hulu, Roku and more.
Terrestrial & Streaming Audio
Engaging listeners on traditional radio as well as streaming services like Spotify, Pandora and podcasts.
Programmatic Display Advertising
Creating brand visibility and recall through banners, video ads and retargeting strategies.
Out-of-Home (OOH) and Digital-Out-of-Home (DOOH)
Leveraging transit advertising, billboards and other high-impact placements to capture attention.
Social Awareness & Influencer Marketing
Engaging prospective students on platforms like LinkedIn, Reddit, TikTok, Snapchat and Instagram through targeted campaigns and authentic influencer partnerships.
How We Measure Success Beyond Direct Inquiries
While driving direct inquiries is important, Awareness Marketing success goes beyond immediate conversions. We focus on key metrics that demonstrate brand impact. Our holistic approach combines detailed delivery reports with these key performance indicators, providing a comprehensive view of campaign impact and ROI.
- Website traffic to your main .edu site and program microsite
- Brand impressions across various channels
- Brand clicks and engagement
- On-site conversion rates
- Control and test markets
Ready to Extend Your Institution’s Visibility?
EducationDynamics is your trusted partner in crafting and executing data-driven Awareness Marketing strategies that deliver measurable results. Contact us today to start a conversation about how we can help your institution stand out from the crowd and achieve its enrollment goals.