Google’s Algorithm Update for 2021, Improving Page Experience

BY: Sarah Russell May 20, 2021

You’ve heard the buzz about Google’s Algorithm update for 2021. Now you’re wondering how it will impact organic performance for your web pages and landing pages. Like many of Google’s major algorithm updates over the last few years, this one focuses on speed and usability. Read More

The Impact of iOS 14 and Facebook Advertising

BY: Sarah Russell April 22, 2021

Apple announced a new policy update as part of iOS 14 expected to take full effect in January 2021, changing the way Facebook advertising operates. Read More

Google Takes Us on a Paid Search Roller Coaster with Recent Core Update

BY: Sarah Russell February 28, 2020

Several weeks ago, Google rolled out an algorithm update dubbed the “January 2020 Core Update.” This update drove some volatility within organic rankings, rich snippets, and more across a wide range of industries; the metaphorical ... Read More