Blog:
How Virtual Study Abroad Opportunities Meet Pandemic Challenges
COVID-19 has made study abroad opportunities unlikely for the 2020-2021 academic year. This presents a challenge institutions must overcome to deliver programs with similar value. Read More
Texting in the Recruitment Process – What You Need to Know to Get Started
What if you could increase prospective student conversions by up to 300 percent? Research says texting could do just that. Read More
Recruiting and Retaining First Generation, Post-traditional Students
Recruiting and retaining first-generation post-traditional students is one way that institutions can keep reaching enrollment goals even as the number of traditional students declines. Read More
Ready to go Over the Top? Explaining OTT Marketing for Higher Ed
OTT ad placements are the hot marketing opportunity everyone is talking about. But what exactly are they talking about? Take a look at what OTT is and how it can help you reach more prospective students. Read More
Aligning Marketing, Recruitment, and Academic Experiences
Higher education marketing message should match with recruitment processes and program realities. Align marketing and recruitment with the real program to deliver real results. Read More
Partnering with Business and Industry
Achieving alignment between education and business is an urgent challenge for institutions. When students can see how programs align with their career goals, they are more likely to pursue an education. Read More
Improve Persistence Among Enrolled Online Students
Student retention is a pressing issue for all institutions of higher education. Keeping students enrolled maximizes Return on Investment, boosts your program’s reputation, and helps you succeed in a competitive market. The key to all ... Read More
Build Stronger Relationships Through Training
In a competitive higher education market, properly trained enrollment counselors can have a significant impact on your enrollments. Students expect counselors to help them choose the right education opportunities and to help them understand the ... Read More
The Value of Talking Money
Earning a college degree is a huge investment. College tuition and related costs loom large in the minds of your potential students. When you bring pricing into the conversation early, you confirm that you understand ... Read More
Unbundled Education Isn’t Here to Kill Your Degree Program.
Living In a World With Choices. Unbundled education – The concept has circulated in higher education for over a decade. Some colleges and universities have tried to hide from it. Others have attempted to face ... Read More
Improve Faculty Development to Grow Enrollments and Graduation
To get better at something, you need to work at it. That principle is as true for your institution’s faculty as it is for the students they instruct. A thoughtful, yet flexible faculty development strategy ... Read More
How to Secure Faculty Buy-In for Your Initiatives
When you introduce a new initiative, whether it’s related to outcomes, technology, or infrastructure, faculty members may balk. If you’re struggling to get faculty buy-in, you might think it would be better to just push ... Read More
How to Make your College Irresistible on Social Media
On social, you’re not intruding on students when they’re reading an article or watching a funny video. Instead, they come looking for you. As a result, your messages feel helpful instead of pushy or “salesy” ... Read More